Giveaway: Alycat and the Thursday Dessert Day by Alysson Foti Bourque

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Alycat and the Thursday Dessert Day By: Alysson Foti Bourque

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  When Alycat’s daydreaming causes her to miss out on Dessert Day at school, she will need to rely on her imagination to satisfy her sweet tooth! With the help of her best friend Spotty, she discovers trying new things can lead to fun adventures and tasty inventions! The Alycat series encourages readers to celebrate the joy, innocence, and fearlessness of being a kid, while learning a valuable lesson in the end. Alycat and the Thursday Dessert Day is the first book of the Alycat Series.    



PURCHASE


  Author Info
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Alysson Foti Bourque is the award-winning author of the Rhyme or Reason Travel series, and the Alycat series. Alysson received a Bachelor of Arts degree in Elementary Education from the University of Louisiana at Lafayette, and a law degree from Southern University Law Center in Baton Rouge. After practicing law for six years, Alysson traded in writing trial briefs for writing children’s books. When Alysson is not writing stories for her children, she takes pride in working in her garden, caring for her pets, serving her community, and volunteering at her children’s school. She believes there is an Alycat in all of us, encouraging our imaginations to guide us to new opportunities and adventures. Alysson is a Mom’s Choice Awards Recipient for her book, Alycat and the Thursday Dessert Day!


Author Links: Website | Twitter |Facebook | Goodreads  



Follow the entire tour HERE

Brought to you by Worldwind VBT

Love Really Works


By Brian Sheehan,
Author of Loveworks: How the world's top marketers make emotional connections to win in the marketplace

"What's Love Got to Do with It?" sings Tina Turner, in anguish. And so to a plaintive chorus from the "Ehrenberg-Bass Institute of Scientific Marketing, about what drives consumer purchasing: Love? Like? Or just a roll of the dice for whatever happens to be handy?

The Ehrenberg-Bass Institute of Scientific Marketing proposes that the best business and retailing returns come from casual buyers. In other words, people who put their purchasing power to whatever is vaguely recognized, is closer, is brighter.

As a marketer and academic I don't calculate any winnings coming from fickle winds; from easy switchers and churning consumers. As a marketer, I am absolutely focused on communicating to loyalists because they are the people who repeatedly and instinctively purchase you, who advocate, share and improve you; who don't treat every trip to the supermarket as a test of the relationship. As marketer I want the lifelong love affair, not just a smoulder at the cash register. Fame, fun and fortune are not built on ambivalence and ambiguity. Having a clear purpose, showing what you stand for, expressing your inspiration -- this is what brands should be doing.

For more than 10 years Saatchi & Saatchi has been on a journey into the human heart. We asked, "What comes after brands?" The observation was that everything had become a brand, and that a state of equilibrium had been attained across quality dimensions: in design, manufacturing, distribution, service, price, and even promotion. We wanted to develop thinking that headed for transformative change rather than incremental growth.

We found our answer in Lovemarks; super-evolved brands that mixed the rational element of Respect with the emotional qualities of Love. That blended the rational factors of performance, sustainability and reputation with the emotional elements of mystery, sensuality and intimacy.
The brands in my book are companies who take their marketing seriously, who analyze the data and draw hypotheses, but who also appreciate that being #1 in markets involves engaging emotionally in relationships with shoppers and customers, clients and consumers. Neurologist Donald Calne says, "Reason leads to conclusions; emotion leads to action." The text references several academic and professional research studies that show how increasing "Love" increases purchasing intention and increases loyalty -- very strongly.

I am going to take a closer look at the data and hypotheses of the Ehrenberg-Bass Institute of Scientific Marketing and without question I will be better for doing this. My starting position is, however, that marketing people most need passionate, committed, and inspirational consumers; leaders. "Maybes" are not the foundation of sustainable business. Slogging it up the middle of the market does not make sense. The action happens in the margins, on the edges, down the sidelines.

Loveworks continues the commitment Saatchi & Saatchi has made to discover the alchemy of attraction. We are not opposed to algorithms and formulas; they are helpful in many respects. We believe that Love matters most. We have proof, and stories.

© 2013 Brian Sheehan, author of Loveworks: How the world's top marketers make emotional connections to win in the marketplace

Author Bio
Brian Sheehan, author of Loveworks: How the world's top marketers make emotional connections to win in the marketplace, is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan.

Loveworks follows Brian's books Basics: Online Marketing (2010) and Basics: Marketing Management (2011). He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.

For more information please visit http://www.loveworksthebook.com

Time Phantom by Randy Anderson - Release Blitz

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Time Phantom By: Randy Anderson

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Blurb:

On his 50th birthday, recently divorced male model Dane Vanderbrouk, is struck by a peculiar affliction. If he remains still for too long, he falls back in time. If he moves too fast, he'll travel forward. And, when you’re a time traveler the world is an immutable place. Every action vanishes with each jump in time. Chased by an assassin from the future through the narrow streets of Amsterdam, Dane is thrust into a war where shaping the future means changing the past. Fast paced action, unexpected twists, and an eclectic cast of characters will pull you into a world where impressions matter, but only an action of consequence can change the future. Time travel has a new speed, and adventure in a new series.

Blog Tour & Giveaway: Stone Faces by Anne Rothman-Hicks & Kenneth Hicks

Welcome to BookZone's tour stop on the Blog tour by BeachBoundbooks for the middle grade fantasy Stone Faces: An Alice and Friends Book by Anne Rothman-Hicks and Kenneth Hicks.   Today is the last day of the tour, however, if you would like to see what you missed you may check out the tour schedule on Beach Bound Books. 

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Free Promotion Anyone?


You never know how ineffective your presentation is until you get a question about that which you believe is obvious, then you check and you realize you have dropped the ball.  That being said, this post will hopefully correct that error and explain how authors may obtain free promotion here at BookZone.


How to Write a Book Review by Laura Brown

Author of How to Write Anything: A Complete Guide

Book reviewing used to the purview of the elite. Now, thanks to the Internet, everyone's a critic. Your online book reviews can make a real difference: people almost always scan the reviews of a book before they make a purchase decision, and your insights can be a big help.

We're all familiar with the rant review -- the one that either adores or despises the book. Writing a balanced review is more difficult, but it's also more helpful to your fellow readers. As you brainstorm, think from your readers' point of view. What information would be most useful to them? What do you wish you had known about this book before you read it?

These dos and don'ts can help:

Blog Tour, Excerpt & Giveaway: Beyond the Lines

Follow my blog with Bloglovin

BeachBoundBooks is pleased to be coordinating a Blog Tour for the middle grade fiction Beyond the Lines by Claudia Whitsitt. The tour will run from September 6 - September 27, 2016.




Book Blast & Giveaway: Pickled Pumpkin Pie A Thanksgiving Treat

BeachBoundBooks is pleased to be coordinating a Book Blast for the children's picture book written by Deb Troehler & illustrated by Jaime D. Buckley, Pickled Pumpkin Pie: A Thanksgiving Treat. The blast will run September 26 - September 28, 2016.

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#TBT Review: Emma Jean Reborn by Dr. Cupid Poe and Kathi Macias

In the spirit of #TBT this book review was originally posted 9/22/2006. Reading this book and writing this review was no cakewalk but after I was done, I felt like I had come through a fire--singed but not burnt. I hope the reposting of this review introduces the book to someone who will have a similar experience. 

God Bless,
Dee

by Dr. Cupid Poe and Kathi Macias
Publisher: Authorhouse
Genre: Fiction
Reviewed by D.S. White of Book Zone Reviews
"She paused again, then plunged ahead. "I guess what I'm trying to say is that, no matter what's happened in our lives, there's nothing so bad that God can't carry us through to the other side. The Bible says that weeping may endure for a night, but joy comes in the morning. Sooner or later, God's good plan for our lives will become clear to us, Emma Jean, if we'll just let it.
Emma Jean was fighting tears now, wishing on the one hand that she'd declined Millie's invitation and gone on back to her apartment where she'd be safe from such emotional revelations, while wishing on the other that she had the courage to open her mouth and tell this dear woman everything that was on her heart. In the end she said nothing, except a silent thank you to God, as the unspoken question echoed in her heart: How many people would He send to her to give her the same message before she finally got it?" - Pg 74.

Rice & Rocks: Blog Tour, Giveaway & Book Review

BeachBoundBooks is pleased to be coordinating a Blog Tour for the charming children's book written by Sandra L. Richards and illustrated by Megan Kayleigh Sullivan, Rice & Rocks. The tour will run from August 23 - September 13, 2016.




Spotlight: The Best Seller

The Best Seller
By: Dina Rae
Published May 31, 2016
Solstice Publishing

Promo: The SockKids Say NO to Bullying

BeachBoundBooks is pleased to be coordinating a Blog Tour for the children's book The Sockkids Say No to Bullying written by Michael John Sullivan and Illustrated by Alexandra Gold. The tour will run from July 18 - August 15, 2016




Introduction: The Lil’ Defenders by Jaimie Hope


BookZone is pleased to be a participant in the Worldwind Virtual Book Tour for The Lil' Defenders by Jaimie Hope, Illustrated by Jose Julian Ramirez Rivas. You may utilize this link to follow the rest of the tour.


Blog Tour & Interview with Sherm Davis



Welcome to my tour stop of "Learning to Stutter" by Sherm Davis, presented by Elite Book Tours.  To follow the full tour, please visit here.


Emoji Adventures Volume 1: The Horse Party by P.T. Evans $25 Book Blast Giveaway

BeachBoundBooks is pleased to be coordinating a Book Blast for the children's adventure book written by P.T. Evans, Emoji Adventures Volume 1: The Horse Party. The blast will run June 20 - June 22, 2016.




Marty and the Christmas Eve Surprise by Sharon Durgin $25 Book Blast Giveaway

BeachBoundBooks is pleased to be coordinating a Book Blast for the charming children's book written by Sharon Durgin and illustrated by Joan Coleman, Marty and the Christmas Eve Surprise. The blast will run June 7 -  June 9, 2016.



About the Book




Look What I Found!

Tia over at at


is having a 


Authors, this was posted on May 11th so you only have three or four days left to take advantage of the savings. Head on over to grab your savings!

Peace,






What Are You Reading?

I just read a post in one of my critique groups about a survey showing that the pressure of the literary world being such as it is, “more than one in three consumers in London and the south-east admit having bought a book “solely to look intelligent”, the YouGov survey says it finds one in every eight young people confessing to choosing a book ‘simply to be seen with the latest shortlisted title’ This herd instinct dwindles to affect only one in twenty over-50 year-olds.”
This article brought to mind my bus ride home on Friday night:
Sitting in my front row corner seat, I pored avidly my book as I analyzed just how the author conveyed a certain emotion, how she got her point across without breaking the “show don’t tell” rule. Basically re-reading the book to see why above all books I’d ever read, (except for the Bible) this one book, stood out in my mind, even though I’d read it eons ago.